According to the latest research by 360 Market Updates, the global ‘Dietary Supplement Contract Manufacturing’ market looks promising in the years to come. Brand owners are more comfortable dealing with contract manufacturers as they help customers from concept to completion, allowing brand owners to fully focus on selling and marketing their finished products. In short, having a contract manufacturer with turnkey capabilities is definitely important to companies and entrepreneurs.
The rise of supplement manufacturers offers lucrative opportunities to:
- Companies which intend to expand their existing product range for a more holistic approach towards health and wellness
- Key Opinion Leaders (KOLs) who are keen about venturing into entrepreneurship and produce their own supplement products
- Non-supplement companies which are interested to explore the field of nutricosmetics
There are plenty of room to grow in the nutraceutical industry. Supplements are not likely to run low in demand and its trend is everchanging. Most companies tend to focus on price when choosing a contract manufacturer but the basic checklist should be:
- Product quality
- Tip-top service
- Delivery timeliness
- Innovative formulation
- Creative packaging design
All these are important factors in decision making as they will impact the marketability of the product. The supplement industry is an increasingly crowded and competitive marketplace, in which, product differentiation plays a major role. Opportunities lie in the surging consumer demand for dietary supplements, meal replacements and sports nutrition supplements.
If you are looking for a supplement manufacturer that you can count on, contact us right away.
