Achieving a lean physique is not an easy task. It requires a lot of dedication and the right nutrition to support muscle growth and recovery. One of the most effective ways to do so is through the use of supplements. According to Grand View Research, the sports nutrition market has entered a high-growth phase with a forecasted compound annual growth rate (CAGR) of 7.5% from 2024 to 2030, driven by rising health and fitness consciousness across the globe.
Sports supplements are suitable for:
- Fitness enthusiasts
- Gym goers
- Elite athletes
People from the abovementioned groups are the largest consumer cohorts that demonstrate steady demand for sports supplements and beverages.
The Sports Nutrition Market Today
In general, sports nutrition plays a vital role in accelerating muscle recovery to ensure that individual performance output is maximized. Market players are continually innovating to accommodate diverse consumer demands, offering supplements tailored to specific fitness goals and dietary preferences such as plant-based options. Other than that, market data suggested that more than 20% of consumers seek sports nutrition products that can offer value-added benefits such as anti-inflammatory, bone or joint health support.
Popular Sports Nutrition Ingredients (that you may not know of)
It is a well-known fact that branched-chain amino acids (BCAAs) are among the most popular offerings in sports nutrition supplement, however, the demand has slowly diminished in recent years due to a lack of clinical evidence.
Brand owners should seek reliable ingredients with clinical evidence such as:
- Tart Cherry Extract
- Kuding Tea Extract
- Yeast Beta Glucan
One of the major reasons why these ingredients are popular in finished products is their versatility in formulation.
Importance of Flavours in Sports Nutrition
The functionality of sports nutrition supplements matters, but taste plays an all-important role here. Poor-tasting supplements are a huge turn off for consumers these days. According to Mintel survey, more than 75% of consumers are influenced by the flavour of sports nutrition product during purchase. Innovative flavours derived from natural source can help supplements to stand out among other competitive products.
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